The land and its people
Right at the centre – Lower Franconia
Lower Franconia is nearly the exact centre of Germany, and is therefore optimally positioned: It is bordered by the Frankfurt metropolitan area in the north and by the State of Baden-Württemberg in the south-west, whose capital Stuttgart can be reached quickly - just like Munich. Würzburg is one of the most important university towns in Germany and a leader in biotechnology. The entire region is among the top ten locations of the IT and high-tech industry. And last but not least - wine lovers will particularly enjoy this region, which is densely populated with vineyards.
Pioneers and beers from Upper Franconia
This is where the Richard Wagner Festival is at home - set right in historic Bayreuth. There is another cultural heritage that is particularly well represented in Upper Franconia: 180 breweries - more than one-fourth of all Bavarian brewing facilities.
Upper Franconia additionally has a production and supplier services industry rich in tradition. In connection with the four universities and other institutions of higher education, a pioneering spirit has developed here that the numerous "hidden champions", which are innovative small and medium-sized enterprises, have used to conquer the global market. Today, they are all attractive employers.
Middle Franconia – Romanticism and History
The first German railway line has been connecting Nuremberg and Fürth since 1835. It is a symbol for the region's early industrialisation, and an expression of its predominant dynamics. The metropolitan area of Nuremberg-Fürth-Erlangen is a key region in Bavaria. It is a leader in the electronics industry, is a top European location for medical technology and is an important venue for trade fairs. The Nuremberg Christkindlesmarkt (Christmas market) and the region's numerous culinary delights are also of world renown.
Original and innovative – Bavarian Swabia
In the far west of Bavaria, bordered by Lake Constance and the Allgäu Alps to the south and the Swabian Alps to the north, one finds Bavarian Swabia. A region where Swabian business acumen is more than just a saying, having made its mark with an innovative and flourishing economy traditionally characterised by the manufacturing industry. The numerous small and medium-sized enterprises manufacture top products in aerospace, production and manufacturing technology. Yet despite this, the Allgäu region has preserved its native character. A symbol for nature and agriculture, it also attracts tourists and is a centre of the Bavarian milk and diary sector.
Upper Palatinate – a tourism pearl
With a long tradition in the metalworking industry, glass and fine ceramics, Upper Palatinate was considered to be the "industrial heartland of the Middle Ages". Today, the automotive industry, materials processing, biotechnology and mechanical engineering are added to that list. At the same time, the region offers numerous tourist attractions, such as romantic castles and mountain valleys, historic old town centres and Baroque cloisters. The region's proximity to the Czech Republic and excellent transport connections to Regensburg, Munich, Nuremberg and Austria make Upper Palatinate an attractive place to live and work.
Upper Bavaria – between traditional dress and high-tech
Upper Bavaria corresponds to the typical image of Bavaria: green meadows with the Alps in the background, traditional dress and Bavarian charm. This is the perfect holiday setting. A great place to live - and work. Upper Bavaria is an important high-tech and research location, as well as home to large automotive companies. Munich, the capital of Upper Bavaria, is a vibrant business metropolis, a financial and services hub. The film and media sector is also flourishing here.
In harmony with nature and innovation – Lower Bavaria
Lower Bavaria is a prime example for the combination of tradition and modernity: The Bavarian Forest (Bayerischer Wald) is one of the most rustic landscapes in Europe and characterises the south-eastern administrative region. Simultaneously, it has developed from an agrarian land into an industrial, high-tech region with top performance in traditional crafts and trades, as well as in glass working, woodcraft and innovative industrial products, especially vehicle manufacturing.